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Dissecting Rick Latona’s T.R.A.F.F.I.C Auction

Starting at the next T.R.A.F.F.I.C Event in Las Vegas, Rick Latona Auctions will be the only company auctioning domain names. That said, I want to take a look at RLA’s results from yesterdays live auction in New York.  Keep in mind that RLA extended auction is still running.


Below I’ve listed the notable domains that sold in RL Auctions, their selling price and a comment on the sale.

Rio.com $450k – Loads of earning potential with Olympics coming up
Whiskey.com $185k – I guess vodka is more popular
SchoolLoans.com $137k – Included revenue generating website
iAuction.com $50k – Nice name but for fifty grand??
Porn.co.za $45k – Must be a record for .co.za sale
Boy.com $45k – I’ll take this one over porn.co.za for the price
Megan.com $42.5k – A pretty nice sale for a pretty name
900.com $40k – Decent price but still in the reseller range IMO
Kasino.com $35k – I haven’t yet checked alexa but this must get some traffic right?
Hookahs.com $26k – A decent buy for such a generic product .com
PapaNewGuinea.com $25k – Population 6.5 million, I think it’s a bargain
PopStars.com $21k – A bit low, I wonder what the non-plural version would sell for?
PinkDiamond.com $18k – Nice sale! About $15k more that I would have guessed
Hackensack.com $17.5k – City in New Jersey, population approx 45k

Other Notable Sales:

Z6.com/.net/.org $15k
HomeAlarmSystems.com $12.5k
ChildPsychologists.com $11k
Schizophrenic.com $10k
247live.com $10k
UTN.com $10k
Stimulant.com $9k
QDC.com $7k
ChargingStations.com $6k
Bulldoze.com $5k
UZS.com $5k
TheBronx.net $5k

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Mike

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