Brandpa Shares First Year Stats

Brandpa.com is a brandable domain marketplace that recently completed its first full year selling domains. Similar in operation to BrandBucket, Brandpa accepts domain submissions and if accepted charges the owner to list the domain. Once accepted a domain will be listed in the Brandpa marketplace with a logo and if sold a commission is charged. Many domain investors have seen favorable results from listing on Brandpa, there is a lengthy discussion on NamePros that is a good read for those who may be interested in submitting domains.

During their first year Brandpa claims their sell thru rate is 6.6% with higher conversion rates on names 5 characters or less. Of the domains sold over 50% were with average sale price between $2,000 – $4,000. The total number of domains listed on the platform grew from¬†¬†779 to 2,674. The marketplace has been growing at a rapid pace, over the last year weekly submissions have gone from only 100 a week to nearly 2,000 a week as of March, 2018. Once submitted, it takes an average of approximately one week to get the domain appraised and accepted or rejected and another (approx) 7 days to get the domain live once the domain name servers have been assigned to Brandpa. See Brandpa’s 1st year blog post for all of the stats shared.

I have not yet submitted any names to Brandpa, although I am encouraged by the feedback from other domain investors and may try it out. My biggest apprehension about using the marketplace are the strict terms of service which demand exclusivity. Even For 30 days after you remove your domain from the site, Brandpa still claim rights to the commission of any sale outside of its marketplace. That being said, it is important to get eyeballs on brandable domains and it seems Brandpa is doing a good job of that.

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