This is a really cool feature that Google will be integrating into it’s search result pages.  The idea is that users will begin to fill out their profiles at http://google.com/profiles.  Profiles should be completed with all your social networking tools, blog, etc.  After a bit of time once your profile propogates and as you continue to add news, etc. to your social networks, google will begin to pull results from social networks of connections you have chosen and adds them into your search results.  This sounds a bit confusing which is why I included the video below: