Archive for the ‘Humor’ Category

Morgan Linton and Paul Goldstone’s iGoldrush Report Domaining Videos Featured on Forbes Investing

While visiting with family at Easter brunch yesterday my uncle mentioned to me he saw some videos about domain names on Forbes.com over the weekend. My family knows I invest in domain names and being that domains are a hot topic with all the new TLD happenings I wasn’t surprised to hear that domain names were in the news.

I was curious what my uncle was talking about so I checked out Forbes today and was surprised to see that featured on the investing page was the iGoldrush report videos put together by Morgan Linton of Linton Investments and Paul Goldstone, CEO of iGoldrush.com.

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It’s great to see that domain investing is getting more and more attention in mainstream media as a legitimate way to make money. Thanks to Morgan and Paul for collaborating and providing domaining videos for those eager to learn the ropes.

Will Hipsters Care if You Buy Hipsters.com?

Hipsters.com will be sold tomorrow at the Afternic Summer Auction being held at SnapNames.  The high bid is $16.5k at the time of this post. It’s one of only five names in the auction meeting the reserve and of those it’s the only name with a bid over $2k.

The hipster subculture can be a polarizing topic and ‘hipsters’ are defined in many different ways in the U.S.  There’s the Urban Dictionary description and then there’s the Black Jeezus hipster guide.  One overwhelming conclusion about hipsters is that they are anti mainstream!  So, you have to wonder what the soon to be buyer of  Hipsters.com has planned for name?

Other names with reserves met are CookingHealthy.com ($2,000), CityTrade.com ($725), ForbiddenApple.com and WorldStatistics.com ($300/ea).  Hikers.com has a few bids and is sitting at $11k right now but seems to be a ways away from reserve.   Unless there are some fireworks tomorrow, looks like another far from stellar SnapNames auction.  With approx 100 .coms in the auction inventory (handful of .nets)  only 10 names have bids.

Elliot shared his picks for the auction this morning and also mentioned that since Afternic has tons of end user contacts he suspects it may be an interesting finish.  There are a lot of quality names in the auction at all reserve levels including Cats.com ($500k+).  This is the first time Afternic and SnapNames/Moniker collaborated on an auction.

 

 

Should GoDaddy Change Its Image?

DomainNameWire broke the news earlier this week that GoDaddy.com, the world’s largest domain registrar plans to change the company image.  To begin the change they have hired a new ad agency – Deutsch Inc. Apparently Godaddy wants to move away from the sexy and racy advertising that put it on the map to something that better promotes the services it actually offers. You can expect to start seeing results of the image shift later this summer as Godaddy airs TV ads during the Olympics. danica patrick racy godaddy ads

I personally think this is a stupid move by Godaddy and its new partners. Why change what already works and has been working for years? Godaddy’s brand is nothing without racy ads and sexy Godaddy girls. To get rid of that you may as well just rename the company to Domain-Square. While we really don’t know exactly what kinds of changes are in store, I have to wonder how excited CEO/Founder Bob Parsons is about the change.

I’m not only against the ‘image change’ because I will be seeing less skin in domain name advertising on TV but it seems Bob Parsons cracked the code on how to bring more awareness to domains in general.  Their strategy has always been the best way to really get their name out there on a large scale. Everybody knows who Godaddy is, but not everyone knows what they do and IMHO that’s a good thing because when people finally connect the dots they will naturally choose Godaddy because of the strength of the brand.

Will a Godaddy TV ad campaign that focuses on boring stuff (to the general public) like domain names, web hosting and websites really be effective?  I thought advertising was about bringing in the money not polishing the corporate image, that’s what PR is for.  Besides, Godaddy is already pretty highly touted for it’s customer support, pricing and web hosting.

What do you think of Godaddy’s plan to change its image?

BusinessWeek Gives Domain Name Advice and Artemis (.secure applicant) Reveals its Business Model

An article titled When Should Domain Names Match Company Names? was published this morning by Karen E. Klein on Bloomberg BusinessWeek Small Business Advice Section.   The post was a response to this question asked by a BusinessWeek reader:

When is it necessary or advisable for a startup to have a matching dot-com domain name? What should take priority, the brand name or the domain name? —B.E., Upland, Calif.

Klein’s response to the question basically suggests that the domain name is secondary in importance to developing the brand name.  To prove her theory Klein found a few ‘branding experts’ and used their words to try and convince readers as to why paying more to own the best .com for your business is not that important.

The advice given by the branding experts basically said if your preferred domain name is taken already you should register a weaker option by adding a prefix/suffix or using the plural, hyphen, etc.   One ‘expert’ George Tierney of Quantam Method (www.quantanmethod.com) said:

“Let’s say the company is Acme Toys. You find that you can’t get acmetoys.com because someone has already purchased this domain name for the purposes of resale,” he says. Rather than pay a cybersquatter for the premium domain, he says, find a close alternative, such as acme-toys.com, or acmetoysco.com. “These alternatives will work just fine in the early days of your business. Once you have positive growth and budgets allow, you can go back and acquire the premium domain..”

First off, Tierney generalizes anyone holding a domain name someone else may want a cybersquatter. Then he admits that down the road you will want to pony up for that premium (preferred) domain name.  All the while, during the most crucial part of your business launch you might as well build up your website on that crappy domain name you settled for.  Don’t worry you’re only sending who knows how much typo traffic to the other domain name you wish you had which is in turn increasing its value so that you really pay out the ass when you try to acquire it later.  Ingenious.

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In other news, Friday the folks from Artemis out of San Francisco published a press release stating their intentions for the .secure top level domain.  Alex Stamos, CTO of Artemis said about .secure in the press release:

“We are creating a safe neighborhood where you know people follow the rules and you can rely on them to do things securely..  There is not going to be typo squatting or malware.

We are going to make it really air tight so even if you were in Syria the Syrian government couldn’t hijack you.”

Ok. Not sure if that made sense to anybody.  Maybe the rest of the explanation of how the company works will register with you:

“There are all kinds of shenanigans people pull with domain names.

There will be all kinds of people squatting over the domain space and we are just not going to let that happen.

Businesses registering .secure websites will be required to verify their identity and accurately represent what they do.

If you use the word ‘bank’ or ‘brokerage,’ you will have to prove that is what you are.. You can’t just grab that domain and sit on it.

Those running .secure websites would need to install safeguards, such as data encryption and guard against viruses that could be passed on to visitors.

If you launch a website and two days later there is malware on it, we are taking it down and you will have to come to us and explain.

If companies go through a little bit of pain to run on .secure, in the end they have done themselves and their customers a great service.

If you want to be lazy, you should not apply for a .secure domain.”

So, the plan is to sell .secure domain names. I can’t figure out what kind of security is offered/guaranteed with a .secure domain or if they require that YOU have installed safeguards in place? By the way, don’t worry! There will be no cybersquatting of .secure domain names only verified businesses will be allowed their .secure domain name. 

Let’s not forget that pre-installed anti virus and malware can already be offered with new TLD’s which is the case already with .XXX, so there is no new technology or innovation in this plan.  I’m sorry but if what I see in this press release is any indication of the success of .secure, I see a huge flop.

U.S. Gov’t and Congress Call for Halt on New gTLD’s

After months of intense international scrutiny over ICANN’s rollout of the New gTLD program and just days after the first round of new TLD applications closed, it’s been revealed the U.S. Congress formed a committee whose function is to stop New gTLD’s.

With corporate support from Verizon, Proctor & Gamble, American Broadcasting Company (ABC), Hewlett Packard, Motorola among others, the committee has already been working with lawmakers on legislation that will effectively freeze ICANN’s ability to implement the New gTLD’s through the international DNS.

Republican congressman Peter T. King of New York said: “The New gTLD program is perhaps the worst idea in the history of the Internet.” and “..if we allow gTLD’s it will cost corporate America billions of dollars, cybersquatting will run rampant.

Since being exposed the committee, dubbed EESP (End Extension Squatting Programs) has come forward and confirmed it’s plans to stop the gTLD rollout.  While specifics of the legislation to halt gTLD’s have not been shared publicly, a spokesman for the group said that all applicants will receive 100% refund from ICANN but it may be months before they can expect to receive their application fee refunds. Read More on CNN.com

 

 

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