Hey guys my name is Mike Awada and I look forward to sharing some information and knowledge with you guys, and to working with my good friend Mike Law here on NameTalent.com. Let’s take a look around Sedo and analyze some recent sales.
Bogey.com- $4,755
LV.tv- $3,000
LNTT.com- $8,500
OHLA.com- $6,950
Exchange.biz- $3,000
EduBlogs.com- $18,000
Tap.it- $10,000
NewCompany.com- $12,000
Matchbox.net- $7,500
Comparable.com- $15,000
David.me- $4,200
HCT.com- $13,000
OPN.com- $25,000
GSMA.com- €22,000
KPI.com- $15,075
Xensation.com- $20,000
NSP.com- $22,500
Some interesting sales to say the least. I see a couple of steals and then I see some headscratchers. It just goes to show that domains are worth as much as one person is willing to pay. Xensation.com for $20,000 immediately jumps off the page to me. How can a word that no one has heard of fetch the equivalent of a brand new Japanese sedan? Upon further inspection, Xensation is a company that makes high-quality, performance glass that is resistant to breakage and scratches and is utilized in touchscreen applications. This is certainly a big industry moving forward, and my assumption is that the manufacturer of Xensation, Schott Inc. was the winning bidder on this guy.
Three letter dot coms stay strong with a few five figure sales, ranging anywhere from $13k to $25k. Although extremely liquid, I’m not sure that’s the kinda dough I’d want to dish out for a name right now. A couple of premium four letter dot coms brought a hefty sum, with GSMA.com bringing a King’s Ransom. How can one four letter name bring three times as much as the competition? It looks like GSMA, an association of mobile operators devoted to standardizing the GSM mobile telephone system (cell phones as we know them), wanted to upgrade their online land plot from GSM.org to GSMA.com. Where does the value come from? “The GSM Association estimates that technologies defined in the GSM standard serve 80% of the world’s population, encompassing more than 5 billion people across more than 212 countries and territories, making GSM the most ubiquitous of the many standards for cellular networks.”
I loved the sale of Bogey.com for a cool $4.8k. This name is so versatile and has so many applications that I wouldn’t know what to do with it. It describes my golf game, the creature that terrorizes my nightmares, dried nasal mucus, a military target, a seagull, and even a german awards show. Not to mention it’s extreme brandability. Congratulations, Swells, LLC. on an outstanding purchase.
Tap.it showcases the value of a nice hack. This domain sounds like the number one desire of any man at any time. There also seems to be a bevy of small businesses rolling out this term to describe their product. If you tap it, they will come. Last but not least, someone, somewhere named David can now fulfill his life long dream of having the e-mail address [email protected]; and it only cost him the equivalent of one Python skin purse. At last, David has the proper medium to create an online shrine to himself. Thank you ICANN and thank you Sedo.
Thanks for having me Mike and everyone out there reading this, I look forward to working with you in the near future.
Bogey was (is) also a nickname for legendary actor Humphrey Bogart.
Thanks for the interesting post Mike! I agree that Bogey.com was a steal.
“How can one four letter .com bring three times as much as the competition?”
It all has to do with finding the right end user, or the right end user finding the sale listing. Also, bidding wars get started for names where more than one party is interested at the same time. Whereas other names may just have one interested party at the time the seller pushed an offer to auction.
Mike, stoked to have you a part of NameTalent and thanks for this insightful and entertaining article!
“A couple of premium four letter dot coms brought a hefty sum, with GSMA.com bringing a King’s Ransom. How can one four letter name bring three times as much as the competition?”
It all depends on the right buyer or even buyers finding your listing. Having two interested parties bidding can push the price of any name well above reseller level into headscratching level and it happens all of the time. However, if you push an offer to auction at sedo at the wrong time or with only one interested party that knows about the auction, there’s a good chance the name will sell low or at the price of the offer you sent to auction.
Another thing to think about isthe seller strategy some of these reported sales could have been counter offers that were accepted. Maybe the seller of gsma.com got a €500 offer but countered €22k. Whereas the seller or srsr.com (thought I saw that one sell really low in the mid $xxx) may have pushed that $xxx offer to auction where the auction got little exposure to those who may have been interested. A few things to think about..