Community Opinion

Are GEO domain names still in demand?


I came across a topic on NamePros inquiring about GEO domain names in todays market and it got me thinking. So, let’s dig into that topic a bit more to see what we can find.

GEO Implies “Local”

When it comes to anything GEO, we think about GEO-Fencing within a local community, county, state, province, or sometimes country. The feeling of doing business with someone or a company that is local tends to give us peace of mind and the illusion of trust, knowing we can just go down the street to file a complaint in person if anything went wrong.

If “GEO = Psychological trust, then that gives us a positive reason to assume demand for both business and consumer markets.

GEO Targeted Conversions

With the above trust factor in mind, it should also be safe to assume that conversion rates would be affected positively in local GEO markets, where consumers feel safer clicking the “Buy Now” button.

The trade-off is that the more GEO restricted you get, the less traffic and potential customers you’ll get as well. The upside to that is that more of the visitors you do get will potentially convert.

You may also find that when launching GEO targeted SEO (Search Engine Optimization) and SEM (Search Engine Marketing) campaigns, that are sometimes easier to index on page one of search engines for several different key-word phrases.

GEO Domain Extensions

Whether we are talking about a GEO ccTLD (Country-Code Top-Level Domain) like .us, .fr, .de, .in, etc. or a GEO gTLD (Generic Top-Level Domain) hack (When before the dot and after the dot create a word or phrase) like Word + .nyc, .asia, .africa, .dubai, etc., or Geo + classic legacy gTLD like .com, .net, .org, etc., all the different directions could work in the right environment.

What About GEO Sales Data?

It’s easy to talk about what we think when it comes to GEO domain names, but what exactly does the sales history data say about it? Let’s take a look at a few random examples of before the dot and after the dot GEO domain sales data to get an idea.


homes.africa133 USD2019-08-19Sedo
Credit: NameBio


safety.nyc1399 USD2024-04-14GoDaddy
cruise.nyc1301 USD2024-04-14NetworkSolutions
Credit: NameBio


investing.asia116 USD2020-03-27Dynadot
lawyer.asia220 USD2019-09-03Sedo
Credit: NameBio

The above are a few random GEO gTLD sales reports using some of the extensions mentioned further up, but there really weren’t that many that were recent, unfortunately.

If we dig even deeper, we’ll want to see if those reports were mostly hyped or if they lead to real world use cases. Let’s check…

  • = Sales Lander
  • = Developed (Church in NYC)
  • = Parked Page
  • = Developed (White-Label NYC Cruise Portal)
  • = Parked Page
  • = Parked Page

Two out of six domains were developed into real world use type cases, which isn’t bad odds given such a small pool of sales reports to look at. Both the developed assets sold in the low to mid four-figures. The rest, that was not developed, were in the low three-figures.

Other Data to Look at

Of course, we can’t just look at sales data to determine if GEO domains are worthy investments in today’s market. There are multiple different variables to keep in mind when evaluating a potential domain name asset.

To get a better idea, take a look at this public domain name evaluation done for the GEO domain name You’ll notice a deep dive into a lot of different directions to get a better idea of the GEO domain names potential.

You can apply some of the same resources/sources to your own GEO domain research efforts for a bigger picture.

In Conclusion

I barely scratched the surface on this topic but wanted to at least provide enough information and links to sources to give you a starting point in your own GEO domain research.

The limited amount of sales report history gives the impression that sales slowed down for the GEO gTLD’s, but we didn’t really dig into ccTLD’s, classic legacy gTLD’s, or compile enough sales data for a genuine big picture opinion.

However, the comparable sales reports from the evaluation seem to be consistent with a slow-down in GEO sales over the years for some niche specific combinations.

Not all domains are created equal and some GEO niches may still be running strong, doing better than other combinations. Each GEO niche should be evaluated independently to determine it’s potential in today’s market segments.

Remember, at the end of the day, a domain name is truly only worth what a buyer and seller agree on.

About the author

Eric Lyon

Entrepreneur, Freelancer, Domain Investor/Developer, Brand Designer, Brand Manager, Founder of Scorpion Agency LLC, Founder of WorkCamped™ And A Father.

Eric is an intercontinental traveler that has been to every state in the U.S., NorthWest Territory, Yukon Territory, and various provinces of Canada and Mexico. He is well versed in the Domain Industry, Design Industry, Sales, Online Marketing, and Online Branding.

Since 1996, Eric has managed companies with 240+ employees, online communities with over 1 million members, attended numerous industry related events/conventions and has personally worked with start-ups, personalities, small mom and pop businesses, corporations, freelancers, news outlets, and a variety of domain investors one-on-one from all over the world. That equates to a lot of years behind the scenes with his fingers firmly on the pulse of multiple industries.

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