So, you have just registered ten pronounceable 5-6 letter .coms and you are SURE that one of them will be the future brand of a mega start-up company! Congrats, you have just spent a hundred bucks on a gamble with the same odds of winning (and less of a reward) that a $1 lotto ticket has. Some domain ‘flippers’ will speculate that brandable domains such as: vasoo.com, tretha.com, pixtas.com and snoto.com are profitable and can be flipped on eBay in a forum sale or on sedo for a small profit.
Of course there’s the chance (literally one in a million) that you landed on a brandable domain that an end user must have. Quit your day job, you are about to make a boatload of cash!! — Now back to reality. Ok, you just might make $10-$30 flipping that brandable domain you registered (I say might because a vast majority drop). For that minimal amount of profit, you will have already spent at least an hour of legwork just to acquire, research, sell and complete the transaction for that domain. Sound worthwhile?
Here is a small list of downfalls in investing in brandable word .coms:
– Most receive very little natural traffic
– Pronounceable domains usually are not easy to spell based on hearing the ‘word’ once
– There are more than 12 million 5 letter .coms alone (only about 10% of which are registered)
– You acquired a good brandable .com – the company considering that brand chooses a new one instead of paying you
Now, I never said I don’t own any brandable word .coms or that I have never cashed in nicely on a brandable domain name. This post is to warn newbs to NOT to get too excited and register loads of these with the thought that one will sell for thousands of dollars one lucky day. I have seen newbies register dozens upon dozens of these, then the next year when it’s time to renew, they are all on firesale for a buck a piece. I have a small handful of brandable .coms I have picked up over the last couple years. When looking at domains to purchase, if I come across an interesting brandable .com I think is worth buying I ask myself this question: ‘Do I see myself branding this domain at some point?’. If yes, then I will consider making a purchase.
I’ve recently picked up what I consider to be a decent brandable domain, Boomies.com. One of my hobbies is to create a brand around a domain name, then sell it. When I saw Boomies.com for sale my first thought was “What a great sounding brand for a snowboarding/skateboarding company!” Being a snowboarder and wanting to start an online project in that niche, I decided to make an offer and buy it from a sales thread at NamePros. With some work I know it’s possible to successfully create the brand I am envisioning myself. I’ll be hiring a designer soon to get started on the logo. By early-mid season when the snow pack is finally good and I make it out to tear up some powder, I want to have a Boomies decal on my snowboard helmet and at least have a nice snowboarding splash page and blog on the domain (so that I can make some revenue while promoting my brand). Of course like most of my domains/projects Boomies.com will be for sale, but I am not going to send it to auction or peddle it on a forum. I prefer to sell my best brandable domains after they have already been branded and realized in a niche.
disclaimer: Any domains besides the one I own mentioned in this post were picked randomly, I don’t even know if they are registered or if websites exist on them.