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Comparing Million Dollar Domain Sales 2006 – 2009

According to DNJournal.com there have been twenty seven reported $1 million + domain name sales over the last four years.  Unless 2009 sneaks in another million dollar sale it will have the second most million dollar domain name sales since 2006 with eight reported sales breaking the million dollar barrier.

Last month Russia.com sold for $1.5 million, which I thought was a steal.  It will probably be the last million dollar sale of ’09, a year that saw a host of other domains like ticket.com, auction.com, webcam.com and fly.com all sell for between $1 and $2 million each.  Looking at sales in that same range from past years here are domains in that sold in that range:  cruises.co.uk, kredit.de, topix.com, vista.com, tandberg.com, seniors.com, datarecovery.com and chinese.com.  Comparing the quality of domains that sold in that range, it looks like 2009 was a year to get a bargain in the upper eschelon.

Taking a closer look, auction.com sold this year for the same amount of green that datarecovery.com sold for last year ($1.7 million) and Russia.com sold for the same amount this year as Tandberg.com did in 2007 ($1.5 million).  As we go up the list to the higher sales they seem to be more balanced in quality.  Toys.com sold this year for $5 million and a similar quality category killer clothes.com sold for $4.9 million in 2007 and Rick Schwartz’s candy.com sale for $3 million this year compares to the vodka.com sale for $3 million in 2006 (even though candy is a whole industry and vodka is a niche).

Here is a list of the 27 million dollar or more sales since 2006 I compiled from DNJournal.com.  All figures are rounded to the nearest 100k.

fund.com $9.9M 2008
porn.com $9.5M 2007
diamond.com $7.5M 2006
toys.com $5.1M 2009
clothes.com 4.9 2008
candy.com $3.0M 2009
vodka.com $3.0M 2006
shopping.de $2.8M 2008
computer.com $2.1M 2007
seniors.com $1.8M 2007
fly.com $1.8M 2009
auction.com $1.7M 2009
datarecovery.com $1.7M 2008
ticket.com $1.5M 2009
russia.com $1.5M 2009
tandberg.com $1.5M 2007
cameras.com $1.5M 2006
vista.com $1.3M 2007
kredit.de $1.2M 2008
scores.com $1.2M 2007
chinese.com $1.1M 2007
call.com $1.1M 2009
cruises.co.uk $1.1M 2008
invest.com $1.0M 2008
webcam.com $1.0M 2009
guy.com $1.0M 2007
topix.com $1.0M 2007

2009 (8)
2008 (7)
2007 (9)
2006 (3)

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Mike

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