Another gigantic acquisition from lead generation group QuinStreet, whom last year purchased Insure.com for $16 million. Their most recent purchase of Insurance.com including the website and domain name still has an undisclosed pricetag. Lots of speculation on dnw’s post suggests the total sale value was worth anywhere from $25-$100+ million range. QuinStreet, a publicly traded company also bought Internet.com last year for $18 million.
I think it will be interesting to see what happens with the two domains since they are both currently standalone sites. I can’t really see Insure.com just being shut down and redirected to Insurance.com next week, although that may be ultimately what happens. Sounds like a logistical nightmare for the folks at QuinStreet, I’m sure they’ll get it figured out. We’ll be waiting to see how they utilize both of the best names in one of the biggest industries in the world.
It’s too bad I am not writing this post to report Insurance.com has been sold to a huge Insurance company ie.. Geico, Farmers, Progressive, etc… It would feel like more of a moral victory for the domaining industry if the top of the line domains start landing with top companies in their niche. Or, Are the biggest companies better off leaving the best domains alone to leave it to the lead gen, CPA and affiliate companies streamline the traffic they pay for?