It Appears that Part of Alter is now Furm was a hybrid brandable marketplace, with both curated and submitted domain names. It was founded by Deven Patel. Here is his message announcing the marketplace in September 2020.

Alter was a solid and innovative brandable marketplace with numerous strong features. The founder interacted with the domain community and took into account feedback from sellers. Alter also had very reasonable commission, plus fast payouts. Alter quickly attracted a number of sellers.

Alter ceased marketplace operation in March of 2022, and a proposed sale of the marketplace to a buyer fell through.

However, remained partly operational until about a month ago. No domain names were for sale, but those with accounts could still access their record of sales, and continue to use features such as trademark search and domain appraisal.

This was to permit lease-to-own payments from previous Alter domain name sales to continue to be processed, and funds paid out to the sellers.  

Recently ceased to resolve, however, and there was speculation on NamePros regarding what this might mean, and who now controlled the name.

This morning, when I checked, I was redirected a trademark search site,

The site looks very similar, even the purple color scheme, to the previous trademark search on Alter. It certainly appears that at least that aspect of Alter is now operational as  For now at least, it is free to do trademark searches.

It will be interesting to see if other features of Alter become active on Furm. If the owner of Furm wishes to add more, please comment.

In any case, I am delighted to see the excellent trademark search from Alter now available once more. 

PS I also learned that the appraisal section is again operational, although I don’t see a direct link. If you go to it works though.

About the author

Bob Hawkes

Domain analyst and commentator with particular interests in quantitative analysis, new uses for domain names, nontraditional end users, and bridging the gap between the domain community and end users. Background in science, research, education, outreach and communications, as well as almost two decades running a small home-based business. My first domain name acquisition was 2001. I hold a modest domain portfolio with legacy, country code and new extensions. Based in western Canada, but my domain outlook is global! My goal is to provide fresh insights and an evidence-based balanced outlook on the domain industry.

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