That’s this right Friday night at the stroke of midnight (technically Sat 12am) the Facebook username (and URL) landrush will begin. Users will be able to register their http://facebook/……. (fill in the blank) usernames which will also include a Facebook URL, just like myspace. Each registered Facebook account can reserve one username/URL.
Of course there will be the idiotic “facebook squatters” that register an account or multiple accounts just to grab the facebook.com/….. name of a famous person, company, etc. Thinking they are going to be sitting on a gold mine, these fools will be generalized in the same category as “domain name cyber squatters”. Of course this shines a negative light on the domain industry as a whole.[EDIT] I took this excerpt from the Facebook FAQ page:
Eligibility is limited to anyone who joined Facebook before usernames were publicly announced at 3 p.m. (EDT) on June 9, 2009. These users will have the chance to claim usernames at 12:01 a.m. (EDT) on Saturday, June 13, 2009.
This limitation is temporary. All users who joined Facebook after the cut-off will be eligible to claim usernames on Sunday, June 28, 2009.
So it seems the only users with accounts older than a week old will be able to reserve their usernames. New accounts must wait until June 28th – This will give a delayed period until the ‘squatters’ and new Facebook users can get their usernames. Good idea IMO.
I hope I am wrong but with as big as Fb has become I think this could get pretty ugly. I found an article on Business Insider that provides some tips on how to protect your brand in this situation.
Facebook Username Announcement