A story just released on the Business Wire that put a magnifying glass on the real estate trend of using domain names as marketing tools for properties. In the report, Godaddy announced that it has seen a large increase in the percentage of “home address” domain registrations. Immediately, I thought of the domain name and website 9300EastFlorida.com (see logo) because I drive by this development on a daily basis and see their domain name on a big banner upon their property. If I were looking for a condo in this area, I would almost instinctively type that domain into my browser at some point in my searches.
How powerful are domain names as marketing tools for property listings? One thing I found very compelling was that as I began typing the address of the property I was searching for in the Google search box at the top of my page, by the time I got to “9300 ea..” Google already had realized I was probably looking for the website 9300eastflorida.com and it appeared as a suggestion in the search box. That is because the domain and website had already been indexed by their search engine.
I recommend real estate agents use domain names as a marketing tool for large properties/high dollar listings, upcoming developments and even at times basic home listings. Let’s say you just landed a contract to exclusively sell a multi-million dollar home in a popular downtown neighborhood! This is a perfect opportunity to register the home address .COM of your new property listing. Create a simple informational site about your listing with your contact details and submit your site to major search engines.
Need help setting up a quick functional website for your home listing? e-mail me