Even after Bernard Berrian realized it would be far less costly to actually pay the registrant of BernardBerrian.com the $2k + NFL tickets and an autographed football as requested, he decided to go for the moral victory instead. The former registrant of Berrian’s .com Ryan Perkins originally marketed the domain for sale on craigslist for $1000. When Berrian finally showed interest in the domain Perkins doubled the price and also demanded highly sought after tickets as well as Berrian’s autograph on a football with a thank you note for securing BernardBerrian.com. Berrian revealed in an interview that was the straw that broke the camels back and made his decision to take Perkins to court.
Bernard Berrian won the federal lawsuit he filed and has received BernardBerrian.com, it currently it does not resolve to any website. Like many athletes, the twitter and social networking craze made Berrian more concious about just how important and valuable owning your own .com is.
I still can’t believe the registrant had the balls enough to ask for Berrian to write a thank you note on the ball along with his autograph. Cybersquatters just don’t learn that the worst way to sell a famous person their domain name is by taking it public.. reminds me of the CmonSon.com story I wrote about last month.