I reached out to an end user today who operates a website on the .net version of one of my geo+realestate .com names. The owner of the real estate firm replied via email:
Thanks for your email… but I’m not sure why I would pay you $xxxx for a .com, when I paid $9.99 for my .net… can you please remove me from your list?
To which I replied (names and pricing xxxxxxxx’d out for privacy):
Thanks for the response and as requested, you will not be contacted again regarding this domain name.
Before I let you turn your back on this opportunity, since you asked, I will try and help you understand why there’s so much value in having the .COM over the .net or any other extension.
You spent $10 on the .net, that’s fine and dandy. Finding it hard to justify a $xxxx .COM purchase? What is each lead worth to your business? Let’s say you lose 3 leads a year by not owning the .com (xxxxxxxxxxxx.com is averaging 20+ visitors each month). Of those 3 lost leads every year, let just say only ONE of those leads would convert in THREE years. How much money will you have LOST? You know what an average conversion/commission is worth, so do the math:
Average $$$$ figure for a single conversion/commission
– $xxxx (asking price on my domain + 3 years cost)
Amount of money lost by not owning the .COM
That’s assuming you lose just one conversion in the next 3 YEARS. Imagine if you are losing three or more conversions each year by not owning the .COM! Additionally, I’m not suggesting you need to change anything with your homepage as xxxxxxxxxxx.com can be re-directed to your current website in a matter of minutes once it’s owned by you.
If you still are not convinced that owning the exact match .com to your business and real estate area will make you more money in the long run, that’s ok, I only have spent a few minutes of my time trying to help you and I feel I’ve already offered the name to you at a bargain price.
Thanks again for the response xxxxxxxx.. and good luck!
Based on the area they are selling real estate and the price of my name I am positive that the business owner will see money being lost IF I have convinced him that he is in fact losing at least a single conversion in three years by not owning the .com. What do you think? Waste of time or he is going to change his mind?