Funny story about two domain names that caught my eye yesterday. Around lunchtime I opened up the Snapnames Blogger Auction catalog to find that the domain name BlogTech.com was bid up to about $400 ( I think it closed at $550). Although it’s still more or less just a good brandable .com, I thought it would go a bit higher. After lunch I went over to the post office, in my PO Box was a post card which you may have received as well. The card was from Domains for sale at 526-2462.com which is owned and operated by Scott Lawton. The postcard was specifically advertising the domain BlogSearch.com for sale at a reduced price of $125,000.
A couple things to ponder. What does this say about the valuation model that domainers have for their inventory? Here we have two similar domains with a hundred thousand plus price difference being promoted on the same day? Basically, it says there is no valuation model that we follow! Of course BlogSearch.com has far better keyword metrics and is also a pr3 webpage but how much better is it than BlogTech.com?? I definitely think that BlogTech.com still went for reseller price yesterday but I would never value this domain in the six figure range nor would I BlogSearch.com.
I’m curious why the owner of BlogSearch.com decided to send postcards out to domainers..? Yes, we are in the same business and domainers buy domain names .. but not grossly overpriced ones. I commend these guys for stepping out of the box and trying a new marketing approach though. I feel postcard advertising like this could be very effective if the target audience is more carefully selected. Good luck to 526-2462.com with the sale and thanks for the postcard but for future reference, I am not an end user. 😉