Someone asked me the other day what the highest .US domain sale was. I honestly had no idea so I started my search in the DNJournal archives and on NameBio and DNSalePrice. I wasn’t expecting a lot but I was a little surprised when I saw how few .US domain sales reported even break the $25k mark. I understand .COM is the TLD that people in our country recognize and use but .US is still the official ccTLD of the United States.
The .US TLD is the most underperforming ccTLD in existence, I’ve felt this way for a long time. When you look at ccTLD’s like .DE, .EU, .CO.UK, .FR, .CA and even .PL, .NL, .SE and .CC their top sale, sales volume and average sales price all dwarf .US sales stats. Below are the list of documented .US sales above $15,000 (prices rounded to nearest thousand) all the way back to 2004.
Video.us $75k (2007)
Video.us $18.5k (2008)
You’ll notice that Video.us is on this list twice. And according to DNJournal this is accurate – the top selling documented .US domain was resold a year later for a seventy five percent loss! Ouch.
I do expect that with the rise of gTLD’s, .US will gain some more traction. .US could also really use some help from its parent company Neustar which has done next to nothing to help promote the .US brand over the last few years.