Analysis Selling

Weekly Domain Name Sales April 10 – 16, 2019

With more than 250 domain sales every day in the reporting period (and more than 350 on two days) the pace continues strong in the first half of 2019. There were 25 or more sales above $1000 every day in the reporting period.

There were 25 or more sales above $1000 every day in the reporting period.

In terms of extensions .com dominated although numerous other TLDs are also represented. The domain sales market is more broad, both in niches that sell and in extensions, than is sometimes perceived. See the discussion section below for additional commentary on the week.

The domain sales market is more broad, both in niches that sell and in extensions, than is sometimes perceived.

The daily summaries section below, based on data from the NameBio database, summarizes each day in the format date, number of sales, average price, median price, number of sales at or above $1000, and the total sales volume. It is followed by a listing of about a dozen domain names that attracted our attention. In some cases other brief comments are included. The data is based only on those sales of $100 and more.

Weekly Statistics

During the past week the number of sales per day ranged from 265 to 380, representing one of the more active weeks since this series began.

The highest average daily price was $726. The lowest average daily sale price was $453. Therefore while the week was active in terms of number of domains sold, it was fairly typical in terms of average sales prices.

…while the week was active in terms of number of domains sold, it was fairly typical in terms of average sales prices.

The median daily sale price, a better measure of prices an individual investor is likely to encounter, stayed within a very narrow range from $208 to $302. The median price varies only slightly from week to week.

The median price varied from $208 to $302 during the week.

The number of daily sales above $1000 ranged from 25 to 37, one of the more consistently strong weeks.

The daily sales volume ranged from a low of about $128k to a high of about $200k, fairly typical of most weeks. Note that the volume reported only includes sales above $100 in value – NameBio in their Daily Market Report now include all sales in their reported volume figure.

My Favourites

Each week I identify some names that stood out for me because they were creative, in important niches, or otherwise interesting. I also try to fairly represent the types of domains selling at significant prices during the week. While these are not exclusively the top sales from the week, most (not all) are selected from sales of $1000 or more.

My personal favourite names from this week include academy (tv), altitude (io), AreaPro (com), ArtToken (com), authorise (me), BookSky (org), btrendy (com), butterfly (net), CasinoFantasy (com), CoinAsset (com), Dubai (app), HiSense (org), historica (com), IA (de), infections (org), Jackson (de), JiJi (net), MixPay (com), NineDragons (com), PureCoffee (com), RedUps (info), revolution (work), ride (co), SafeProperty (com), SendBot (com), SkyOS (org), StoreWars (com), StateCarInsurance (us), stud (net), TechGo (com), ThatsEntertainment (net) and WeAreData (com).

Daily Summaries

Apr 10, 2019

291 sales, $517 average, $236 median, 28 >$1k, $151k. Noted: BLive, no-spec, MediaInc, CarProducts, StopTheBully, NineDragons, BlackEcho, AvantBiz, ProductPortfolio (com); Dubai (app); Kik (ro).

Apr 11, 2019

265 sales, $726 average, $219 median, 36 >$1k, $192k Noted ride (co); historica, BookSky (org); 333y, dialects, CannaCulture, WeAreData, DiscoverParis, fitspiration, SendBot, MadCraft (com); altitude (io); lyst (at,ch); authorise (me); 0567 (cc).

Apr 12, 2019

307 sales, $650 average, $227 median, 25 >$1k, $200k. IA (de); StateCarInsurance (us); CarWatch, ThatsEntertainment (net); CollegePortraits, StoreWars, SingsOfLife (org); academy, AnimesOrion (tv); FXGT, AYCA, genetique, SimpleRetail, paida (com).

Apr 13, 2019

328 sales, $503 average, $224 median, 30 >$1k, $165k. Noted: butterfly, FreeTrials, JiJi (net); OneBank, TechGo, CatchingMoments, PureHempOil, HairHealth, BellaBella, EcoTourDirectory, tapers, prun (com); Jackson (de); SkyOS, RSG (org).

Apr 14, 2019

276 sales, $501 average, $220 median, 29 >$1k, $128k. Noted: 03366, YMobile, LIPay, saaz, BanquetHall, OfferPage, FirstCrush, MixPay, CrazyCustom, AreaPro, SafeProperty (com); stud (net); revolution (work). COM sweep top 20 places!.

Apr 15, 2019

380 sales, $481 average, $208 median, 33 >$1k, $183k Noted manipulate, MoneyVox, CasinoFantasy, FoodBag, MeetHub, TorontoHouses, EvolutionBrands, ArtToken, RareCourage, btrendy, zman (com); LQ (be); infections (org). All 5 with prior sales down >60%.

Apr 16, 2019

366 sales, $453 average, $302 median, 37 >$1k, $166k. Noted: WB9, MortgageServices, PureCoffee, CoinAsset, DroneCompany, CryptoJournal, VIPThink, digift, plus 9 IDN (com) >$1k; workaround (es); HiSense (org); ForAll (co); RedUps (info).

Discussion

The trend of early 2019 for a healthy number of sales continued this week. The number of sales over $1000 also has been strong so far in 2019. Prices though have shown no significant increase, and may actually be trending downward.  Keep in mind though that only a subset of all domain sales are reported to the NameBio database. The median prices continued to trend in a very narrow range typically from $200 to $300.  

While the .com TLD had a strong week and dominated the list of sales (in fact one day took the top 20 spots), a number of other TLDs also saw noteworthy sales. 

A major .app sale  was made and two others in the week were reported too late to make a daily report. The number of new extension sales may be down in 2019, although the proportion  which are registry sales also seems less.

While there were not many significant sales in .io or .co in the reporting period, one of them was the memorable name ride (co).

As noted last week it seems that .org is on pace to have a significantly better than normal year, both in terms of sales over $1000 and sales volume.  While many of the significant .org sales are naturally in the nonprofit area, more general use is obvious as well.

While sales of .net are less than five years ago, they continue to sell, usually either for words which fit the extension perfectly (such as butterfly.net) or short acronyms. 

Major sales in .net occur when the extension perfectly fits the extension such as butterfly (net).

We usually see .info sales with single word, often geographical, social, economic or scientific terms. However this week saw the sale  of the interesting name RedUps (info).

While the active niches include well known ones (money/finance, data analytics, cloud computing, CBD and canna, cryptocurrencies, technology, health), numerous other niches also sell each week. 

… active niches include money/finance, data analytics, cloud computing, CBD and canna, cryptocurrencies, technology, health and numerous others. 

Food and natural products have been popular in domain sales for a long time, and sales like FoodBag (com) and PureCoffee (com) continued the trend.

A number of brandable names are in the lists, and undoubtedly many others sold through the brandable marketplaces but were not publicly reported. 

Creative domainers get rewarded regularly for clever names such as fitspiration (com) and StoreWars (com).

Creative domainers get rewarded regularly for clever names such as fitspiration (com) and StoreWars (com).

In the daily reports I kept the information as reflected in that daily report. Some sales are added to the database after the deadline and therefore do not appear. Note that in these reports I give the number of sales and sales volume for those sales of $100 or more. Note that NameBio now give in their daily market reports a sales volume that also includes the sales under $100, explaining the difference from the values reported here.

Keep in mind that only certain venues report sales to NameBio. These venues represent a mix of wholesale (domain investor to domain investor) and retail (domain investor to end user) sales. The median sales price should be interpreted within that understanding. In my introductory guide to using NameBio I provide additional details on what sales are included in the database.  

I urge you to read the full Daily Market Reports at NameBio. I would like to thank Michael and others at NameBio that make this valuable database freely available to the domain community. We  have based the statistics reported here on only sales of value $100 and more, although the NameBio subscription plans allow you to study sales below the $100 price point.

Should you want to get my reflections on the NameBio reported sales on a daily basis follow me on Twitter @AGreatDomain. In case you missed the preceding weekly report it is here.

About the author

Bob Hawkes

Domain analyst and commentator with particular interests in quantitative analysis, new uses for domain names, nontraditional end users, and bridging the gap between the domain community and end users. Background in science, research, education, outreach and communications, as well as almost two decades running a small home-based business. My first domain name acquisition was 2001. I hold a modest domain portfolio with legacy, country code and new extensions. Based in western Canada, but my domain outlook is global! My goal is to provide fresh insights and an evidence-based balanced outlook on the domain industry.

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