Analysis Selling

Weekly Domain Name Sales April 17 – 23, 2019

The brisk pace of domain sales in 2019 continued this week with more than 245 domain sales every day in the reporting period. There were 30 or more sales above  $1000 on six of the seven days. More than $100,000 in domain sales (>$100 value) exchanged hands each day. Keep in mind that the NameBio reported sales only represent a percentage of overall domain name sales.

… more than 245 domain sales every day, 30 or more sales above  $1000 on six of the seven days, more than $100,000 in domain sales (>$100 value) exchanged hands each day.

These daily summaries (see below) summarize with format number of sales (above $100 in value), average price, median price, number of sales at or above $1000, and the total sales volume. That is is followed by a listing of about a dozen domain names that attracted our attention. At the bottom of the document  we discuss some trends we are observing in domain name sales.

Weekly Statistics

During the past week the number of sales (above $100) per day ranged from 248 to 342.

The highest average daily price was $1113. The lowest average daily sale price was $361.

The median daily sale price, which is immune to impacts from a  few large sales, stayed within a very narrow range from $205 to $240. The median price varies only slightly from week to week.

The median daily sale price, which is immune to impacts from a few large sales, stayed within a very narrow range from $205 to $240.

The number of daily sales above $1000 ranged from 15 to 40.

The daily sales volume ranged from a low of about $117k to a high of about $381k. Note that the volume reported only includes sales above $100 in value – NameBio in their Daily Market Report now include all sales in their reported volume figure.

My Favourites

Each week I identify some names that stood out for me because they were creative, in important niches, or otherwise interesting. I also try to fairly represent the types of domains selling at significant prices during the week. While these are not exclusively the top sales from the week, most (not all) are selected from sales of $1000 or more.

My personal favourite names from this week 2020 (tv), ActSmart (com), bao (app), BlockAlliance (com), BotLab (com), CashPot (com), CRISPRtech (com), CryptoPoint (com), DomainNames (de), ElitePay (com), errata (com), GreekStore (com), HoneyLife (com), horizons (co), MEC (net), metals (org), NetConsult (com), patron (fr), PlayWell (de), promoteur (org), RoboEarth (org), SoloTraveller (com), stylizer (com), tested (io), transport24 (ch), VATT (net), website (it), weird (ly), WomensConference (org), YesHotel (com), YogaLand (com) and zye (online).

Daily Summaries

Apr 17, 2019

334 sales, $513 average, $208 median, 36>$1k, $171k. Noted: ZTD, NetConsult, OMusic, errata, talki, profilco, web2, dayal, CampusGrid, TheWashingtonNote, VacuumReviews, BoardLife (com); RoboEarth, EveryVoiceCenter (org); CEM, VATT (net); weird (ly).

Apr 18, 2019

342 sales, $1113 average, $215 median, 40>$1k, $381k. Yotta, toni, 8054, iLobby, PainMedicine, CashPot, JustinTrudeau, BabyNews, HoneyLife (com); yun, bao (app); website (it); metals, promoteur (org); kivan (de); zye (online); horizons (co).

Apr 19, 2019

330 sales, $444 average, $211 median, 31 >$1k, $147k. Noted: PIBO, LocalCeleb, CryptoPoint, BestBags, BlockAlliance, 379000, evergreener, implay, mups, HomeLoanCenter, RatePoint, SoloTraveller (com); 2020 (tv); PlayWell (de); BulletMail (org).

Apr 20, 2019

298 sales, $361 average, $205 median, 15 >$1k, $108k. NurseryRoom, AMTrade, BigDataCloud, LuxuryDestinations, SelectEnergy, ElitePay, xgev, nawar, 99FF plus 5N (com); MEC, GayChristian (net); ChicagoTogether (org); tested (io); patron (fr); nut (cc).

Apr 21, 2019

267 sales, $438 average, $210 median, 27 >$1k, $117k. Noted: ad (click); DomainNames (de); BotLab, sabana, bellino, YourCBD, ITMarketing, WorldNews247, PureMedical, YogaLand, DigitalFoto, TransJobs, CRISPRtech, various 5N (com); PittsburghArts (org).

Apr 22, 2019

248 sales, $477 average, $239 median, 30 >$1k, 118k$. Noted hedef, nanogram, stylizer, SuperBlog, DreamHuge, FirstLead, TrendTech, BitMine, MyScreen, GreekStore, FabulousAndFit, AudioVisualArts (com); ConnectOpenSource, tomcat (org).

Apr 23, 2019

277 sales, $535 average, $240 median, 32 >$1k, $148k. Noted: smartick, tcell, fruitless, FoodRelated, ABC-of-snowboarding, TravelFurther, NatureLiving, YesHotel, ActSmart (com); WomensConference (org); transport24 (ch); BNO (net); apostas (casa).

Discussion

The trend of early 2019 for a healthy number of sales continued this week. The number of sales over $1000 also has been strong in 2019. 

If you look at the elite sales in DNJournal there is naturally an emphasis on single words, but within the much larger set of NameBio sales over $100 two word (and some three word) .com represent a good fraction of the sales. 

A number of brandable names are in the lists, particularly those where a playful misspelling of a word is used, and undoubtedly many others sold through the brandable marketplaces but were not publicly reported.

The actionable items I see in these reports are in three main areas: health of domain market, types of domains that sell, and pricing. 

While there has been discussion whether social media, voice activated search, app development and other trends may decrease the need for domain names, I see no signs of that happening. The number of sales per day, and  also the number above $1000, have both been consistently strong in 2019. 

In terms of the type of domains, I think compiling these daily and weekly lists has helped me to see that it is definitely not a one size fits all.

In terms of the type of domains, I think compiling these daily and weekly lists has helped me to see that it is definitely not a one size fits all.  This week many niches were active, including finance, medical, technology, healthy food, fitness, social causes, robotics, travel, commerce, careers, etc.  Short acronyms of course are always in demand, as are 5N and shorter numbered .com domains. While .com dominate each day, as pointed out last week there is a lot of action in many other TLDs.  A number of European country codes were represented this week, and the general country codes are always in the list.  There were several significant new extension sales and of course .net and .org both sell regularly. 

The simple rules (no hyphens, only common spoken phrases, no numbers, only .com, etc.) many apply to domain investing clearly would result in missing out on many sales opportunities. For example, I suspect many domain investors would have avoided ABC-of-snowboarding but it sold for a good amount in this report.

The simple rules (no hyphens, only common spoken phrases, no numbers, only .com, etc.) many apply to domain investing clearly would result in missing out on many sales opportunities.

I also see occasional sales in words that are not that common in everyday life, words like errata in this weekly report. 

In terms of pricing, I feel that the typical domainer who hand registers names or picks up expired or low cost auction names should pay attention to the median prices in these reports.  The typical .com domain name sells for a few hundred dollars (and about 10x the number reported here sell for much less in the under $100 category, as sales to other domainers).  While it is difficult to make the economics profitable at sales prices of a few hundred dollars unless your sell through rate is much higher than normal, it does seem that the number of potential buyers is much higher at that price point.

The typical .com domain name sells for a few hundred dollars … while it is difficult to make the economics profitable at (these) sales prices ,,, it does seem that the number of potential buyers is much higher at that price point.

In the daily reports I kept the information as reflected in that daily report. Some sales are added to the database after the deadline and therefore do not appear. Note that in these reports I give the number of sales and sales volume for those sales of $100 or more. Note that NameBio now give in their daily market reports a sales volume that also includes the sales under $100, explaining the difference from the values reported here.

Keep in mind that only certain venues report sales to NameBio. These venues represent a mix of wholesale (domain investor to domain investor) and retail (domain investor to end user) sales. The median sales price should be interpreted within that understanding. In my introductory guide to using NameBio I provide additional details on what sales are included in the database.  

Keep in mind that only certain venues report sales to NameBio. These venues represent a mix of wholesale (domain investor to domain investor) and retail (domain investor to end user) sales.

I urge you to read the full Daily Market Reports at NameBio. I would like to thank Michael and others at NameBio that make this valuable database freely available to the domain community. We  have based the statistics reported here on only sales of value $100 and more, although the NameBio subscription plans allow you to study sales below the $100 price point.

Should you want to get my reflections on the NameBio reported sales on a daily basis follow me on Twitter @AGreatDomain. In case you missed the preceding weekly report it is here. We will have the next weekly report here in about a week.

About the author

Bob Hawkes

Domain analyst and commentator with particular interests in quantitative analysis, new uses for domain names, nontraditional end users, and bridging the gap between the domain community and end users. Background in science, research, education, outreach and communications, as well as almost two decades running a small home-based business. My first domain name acquisition was 2001. I hold a modest domain portfolio with legacy, country code and new extensions. Based in western Canada, but my domain outlook is global! My goal is to provide fresh insights and an evidence-based balanced outlook on the domain industry.

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